Creators × Delivery
Client
Ferrous
Discipline
Product, iOS
Year
2026
Status
Live
The challenge
The service itself was quick. Getting to it took eleven taps and two screens that existed only to confirm the previous one.
Ferrous had grown its flow one requirement at a time, and every new rule became another screen. Nobody had ever walked the whole path from the outside.
We cut it to a single scroll with the decisions in the order people actually make them, and moved everything optional to the end, where it can be skipped.
Outcome
Bookings now finish in one sitting instead of two.
It asks for less and gets more.
Tomas Lind, Product Lead